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World of Coca-Cola Debuts New Holiday Express at Pemberton Place

Guests can experience the magic on Saturdays and Sundays in December

By Jackson Spalding for World of Coca-Cola November 25, 2024

Starting Dec. 7, World of Coca-Cola will debut a brand-new holiday pop-up! 

The first-ever Coca-Cola Holiday Express – a new railcar experience hosted in partnership with Georgia Aquarium - will be open Saturdays and Sundays in December. The pop-up expands upon the traditional holiday celebration hosted in Pemberton Place Park and celebrates Coca-Cola icons (like the famed Coca-Cola Polar Bear!), taking visitors on an immersive journey to the North and South poles!

Experience the Coca-Cola Holiday Express:

  • After visiting World of Coca-Cola, guests will step into the festive Pemberton Place Park, where they’ll be granted access to the train.
  • Visitors will board the first holiday railcar, adorned with plush velvet accents and twinkling lights, as they embark on a magical journey to the North Pole. A festive photo opportunity in Santa’s cozy corner awaits!
  • The next railcar transports guests through the sun-soaked Southern Hemisphere, offering a tropical twist on holiday festivities. Guests can enjoy scenes of beaches and palm trees wrapped in festive lights, along with unique photo opportunities featuring an iconic Coca-Cola surfboard and a vibrant mural of Santa catching waves.  

“We're thrilled to partner with Georgia Aquarium to bring Coca-Cola’s renowned holiday magic to life,” said Michelle Moorehead, Global Vice President, Licensing and Retail, The Coca-Cola Company. "The Coca-Cola Holiday Express railcar experience offers an awesome opportunity for both locals and visitors to enjoy the festive atmosphere at World of Coca-Cola. It's all about creating special moments with friends and family during the holiday season in a truly unique setting."

In addition to snapping photos by larger-than-life ornaments in the park, sipping festive beverages in World of Coca-Cola throughout the season and meeting Santa on Dec. 21 with the Coca-Cola Caravan tour, guests can relish the holiday magic on the Coca-Cola Holiday Express from 10 a.m. to 7 p.m. every Saturday and Sunday, Dec. 7 through Dec. 29. Individuals who purchase a ticket to Pemberton Place attractions, including World of Coca-Cola, Georgia Aquarium and National Center for Civil Human Rights, will gain access to the railcar experience on a first come, first serve basis. Those who purchase same-day general admission tickets to both World of Coca-Cola and Georgia Aquarium will get to “skip the line” and reserve a spot online using a QR code at the ticket booth in the park. For more information and to purchase tickets, please visit worldofcoca-cola.com. 

About World of Coca-Cola 

World of Coca-Cola is a one-of-a-kind, immersive experience that takes visitors behind the scenes of the world’s most famous beverage. Located in downtown Atlanta adjacent to Centennial Olympic Park and the Georgia Aquarium, visitors embark on a stimulating, sensorial journey to experience the magic and science behind Coca-Cola’s portfolio of beverages. Visitors can put their nose to the test in Scent Discovery, take a selfie with the Coca-Cola Polar Bear and travel through time with artifacts from Coca-Cola’s history, including the Vault containing the 138-year-old secret formula. The new Beverage Lab, the most immersive experience yet, offers visitors the chance to play with flavors and fizz, creating new spins on Coca-Cola beverages that can be sampled alongside beverages from around the world inside Taste It! More than 25 million people from around the globe have visited the Atlanta attraction to experience the history and magic of the Coca-Cola brand. Visit the website www.WorldofCocaCola for tickets or more information and follow along on social @WorldofCocaCola. 

About Georgia Aquarium 

Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its engaging exhibits and tens of thousands of animals across its nine major galleries.